Decarbonization Solution Green&Circular


Visualization of emissions from a consumer perspective /Earth hacks

Mitsui is working with Hakuhodo on "Earth hacks," a co-creation platform to promote a decarbonized society through the actions of individual "sei-katsu-sha" (consumer).
To achieve Japan's goal of a 46% reduction in greenhouse gas emissions by FY2030, a 66% reduction in household emissions is required, but many sei-katsu-sha feel that they do not know what they can do to contribute to decarbonization. Earth hacks" is a co-creation platform for those interested in decarbonization, providing information on lifestyles and ethical products that they would like to incorporate into their own lives, and developing decarbonization-related products, services, and businesses based on sei-katsu-sha feedback, In July 2022, we partnered with Doconomy, a Swedish company, to launch the Decarbo Score, a system that visualizes the rate of reduction in CO2 emissions compared to conventional products.
By combining the Hakuhodo Group's sei-katsu-sha perspectives and creativity with Mitsui's decarbonization solutions and domestic and overseas networks, and through information dissemination and content development, we will grow this into a decarbonization initiative that will engage sei-katsu-sha and have an impact on society together with them. We plan to expand this initiative with sei-katsu-sha through idea-thons, business creation and product development initiated by Generation Z, and the creation of content for this process.
See examples of Earth hacks and Decarbo Score applications
Learn more about our partner Doconomy

If you are interested in Earth hacks, please contact us by clicking "Contact Us" below.

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